A colorful logo with the words 'be lucky' written in lowercase stylized letters, featuring a horseshoe in the center of the letter 'u'.

A producer led full-service production company

A black background with a large, white downward arrow in the center.
Black and white photo of a modern SUV being filmed with multiple crew members and filming equipment in a dark studio
Logo of a company called 'bellypug' with the word split into two colors, black and red. The red part of the logo contains a stylized horseshoe shape.

We’re a producer-led full-service production company that’s dedicated to crafting TV commercials, online content & stills that are just that bit better than the rest.

Luck doesn’t come into it.

We were founded in 2025 by seasoned producers Swifty, Max and Frank.

Having worked at the majority of production companies & agencies London has to offer we decided to set up a shop ourselves that’s dedicated to finding the best talent for each project on the open market - or pull from our weighty black books.

A black and white image of a gear or circular mechanical part with holes.
White downward arrow against black background.

MOTION

A close-up view of a large metal grommet or hole in a dark material, possibly fabric or rubber.

As you’d expect, having been lucky till this point, we’ve made some work over the years that punches well above normal weight.

british airways - clouds

prod: uncommon

director: nono ayuso. producer: max thomas

samsung - steps

prod: cylndr

director: billy pols Producer: frank hanrahan

sky sports - dream

prod: hunky dory

director: neil gorringe. producer: swifty hanrahan

rolls royce - ghost

prod: mill+

director: filfury. producer: swifty hanrahan

guinness - perfect sunset

prod: spindle

director: molly burdett. producer: swifty hanrahan

kwik fit - new arrival

prod: girl & bear

director: zak razvi. producer: max thomas

heathrow - proposal

prod: riff raff

director: ed morris. producer: swifty hanrahan

oppo - more like mo

prod: girl & bear

director: luc janin. producer: swifty hanrahan

canva - dull is dead

prod: uncommon

director: silence. producer: max thomas

tesco - i’ve got the power

prod: epoch

director: matt swanson. producer: swifty hanrahan

canon - history in the making

prod: girl & bear

director: ben jones. producer: frank hanrahan

air china - the origin

prod: hunky dory

director: charlie thorne. producer: swifty hanrahan

the macallan - horizon

prod: greenroom films

director: bugsy steel. producer: max thomas

Close-up image of a connecting flange with bolt holes.

royal air force - engineering

prod: axe & iron

director: ryan dzierzek. producer: max thomas

range rover - carbon

prod: rascal

director: markus lundqvist & tony c miller. producer: max thomas

british airways - almost kiss

prod: uncommon

director: nono ayuso. producer: max thomas

royal air force - initialising

prod: axe & iron

director: ryan dzierzek. . producer: max thomas

tfl - what matters

prod: girl & bear

director: ben falk. producer: frank hanrahan

beavertown - for humans and other social beings

prod: riff raff

director: ed morris. producer: frank hanrahan

ecover - einstein

prod: uncommon

director: tony c miller. producer: max thomas

mediamarkt - gnomes

prod: mill+

director: jimmy kimmel. producer: swifty hanrahan

arriva - bestest day ever

prod: axe & iron

director: zak razvi. producer: frank hanrahan

teva - hairspray

prod: girl & bear

director: john turner. producer: max thomas

rainbow riches - rainbow hunter

prod: girl & bear

director: blok. producer: frank hanrahan

Black and grey illustration of a horseshoe magnet.

arriva - first love

prod: girl & bear

director: zak razvi. producer: frank hanrahan

bentley - bentayga v8

prod: bang

director: marc bethke. producer: max thomas

kwik fit - cheeky monkey

prod: girl & bear

director: zak razvi. producer: max thomas

Close-up of a black and gray bicycle gear or sprocket with circular holes
White downward arrow sign illuminated on metallic background.

STILLS

adidas - main ss copa campaign

producer: max thomas

A close-up view of the sole of an Adidas soccer cleat, featuring gold-colored studs and a sleek black and gold design.
A black and gold Adidas soccer cleat with a metallic gold soleplate and gold studs.
Close-up of the headlamp of a motorcycle with an orange glow and a distinctive measurement scale.
A round, wooden desktop clock with the logo and name of Bentley Motors, with reflection visible on the table surface.
Composite image of a soccer player in a Juventus jersey and black and gold cleats, with a large profile image of Cristiano Ronaldo in the background, a soccer ball, and a hand reaching out.
A female soccer player in black uniform with white accents, wearing black cleats and knee-high socks, jumping with her right knee raised during a match. She is balancing her left foot on a professional Adidas soccer ball with a white, black, and red geometric design and gold studs underneath, which is suspended in mid-air. The background features a large, semi-transparent image of a woman's face with long brown hair, in profile, against a plain gray backdrop.
Soccer player Paulo Dybala in Juventus uniform kicking a soccer ball, with a gray background.
A luxurious watch with a gold and black design, placed on a reflective surface with a dark background.
Silhouette of a curved graphic with four circular cutouts, black and gray in color.

the macallan - horizon

producer: max thomas

Close-up of a vintage turntable with a black and wood finish, illuminated by warm lighting, showing the tonearm and stylus.

adidas - predator ss main campaign

producer: max thomas

Close-up of a futuristic athletic shoe with vibrant yellow and blue spikes on a dark background, with glass fragments reflecting the shoe.
A blue and yellow athletic shoe viewed from underneath against a dark background.
A futuristic black and yellow Nike soccer cleat with a textured sole and blue accents, displayed against a dark background, with the text "Predator Freak" in the top left corner.
A black and neon green running shoe with spike studs, displayed against a dark background, with the word "PREDATOR" on the insole.
A male soccer player in a patterned Adidas sports uniform kicking a soccer ball on a track field, with a stadium background and the text 'Activate Freak Mode' in bold white letters, along with the Adidas and Predator logos.
A soccer player in athletic gear performing a mid-air kick with a soccer ball in mid-flight against a stadium background
Close-up of a black horseshoe magnet with holes, viewed from the top.

mclaren - 720s coupe

producer: max thomas

Close-up of a Futuristic Adidas Predator soccer shoe with neon green spikes and accents, highlighted under blacklight, with a reflective surface.
Female soccer player in a blue and yellow uniform executing a mid-air kick towards a soccer ball in a stadium.
Side view of a sleek, black sports car with illuminated taillights against a dark background.
A sleek, black sports car under dramatic lighting on a dark background.

adidas - x boot main campaign

producer: max thomas

Three soccer players running on the field in a stadium, with the text "GHOSTED" overlayed and the Adidas logo at the bottom right.
Close-up of iridescent and white Adidas soccer cleats on a running track with a blurred stadium background, overlaid with text 'Ghosted' and 'Fast is too slow'.
Soccer players in a stadium, one in white and others in blue, during a match with a soccer ball in motion. Text overlay says 'Fast is Foolish' and 'Mo Salah'. Adidas logo is in the bottom left corner.
A close-up of a modern, white and gold athletic shoe viewed from the side against a dark background, highlighting its sleek design and details.
A futuristic, holographic soccer cleat with a sleek, iridescent design, highlighted against a dark background with blue light accents.
A futuristic white and gold soccer cleat with glowing accents and a sleek design, suspended against a dark background.
Close-up of a soccer cleat with glowing blue streaks of light against a dark background.

ecover - einstein

producer: max thomas

Green car loaded with clean dishes, with a bold blue background and white text promoting dishwashing tablets for moving day. The text reads, 'Pack your dishwasher like your car on moving day,' and there is a small package of Eco Ver dishwasher tablets below.
Open green suitcase filled with clean white dishes, cups, utensils, and a grater, with a pack of Eco-Friendly dishwasher tablets and a pack of dishwasher tablets on a blue background. Text says "Pack your dishwasher like a budget airline carry-on" with a tagline "If it's not full, it's wasteful."
A blue tent filled with overflowing dirty dishes and dishwasher tablets, with text promoting eco-friendly dishwasher tablets and a message about wastefulness.
Black horseshoe-shaped object with six circular holes
A black background with a white downward arrow in the center.
Close-up of a black automotive brake rotor with drilled holes

meet

Our belief and ethos is that great work happens when we all have fun throughout the process.

Logo with the word "belobby" in stylized black, red, and white lettering.

brands we’ve worked with

contact

Pictures say a thousand words.

If you’re feeling lucky, reach out and chat to us, or if you’re feeling a little shy, see some of our work above on:

beluckyfilms.com

swifty@beluckyfilms.com

max@beluckyfilms.com

frank@beluckyfilms.com